I help businesses and nonprofits grow their revenue & customer engagement...

...so they can increase margins, live in financial freedom, and focus on leaving a legacy for their families & communities.

Work with me See A Case Study

Frustrated with inconsistent writers, sporadic online engagement, and copy that doesn't sound right - or even feel right for your business?

The Issue

It’s normal, but not inevitable.
And there’s no reason your business or NPO has to leave money on the table because of it.

Picture this for me… You have a writing project on your desk (maybe a few of them) that needs to get done tonight. Deadline looming, you do get it written (you’re a resourceful business owner, after all), but the final results are underwhelming.

“My website doesn’t sound like I want it to. It’s kind of boring.”
“Nobody’s opening our newsletter – what’s going on?”
“I don’t know what it is…this post has no engagement.”
“Why did I even hire that person to write this?”
“I put in extra hours, missed family time, and created a ChatGPT account for this?”

What happened? It’s quite simple.

If you aren’t connecting with your clients or audience, and showing them in the clearest way possible you understand their pain, can deliver a solution and will make their lives easier in the process…then they’ll find someone who will.

It won’t be you. Another business owner’s phone will ping with an “Invoice Paid” notification. Not yours.

The Solution - Hey, I'm Will Droogsma

You don't need to suffer at the hands of feeble freelancers, frantic late-night searches for "copywriting templates", or mediocre ChatGPT prompts

As a Certified Quality Technician & Musician turned freelance writer, my goal is to give you someone who understands the rhythm and harmony of persuasive writing, but also knows how to manage a project & produce deliverables.

You get the right words for your business, in the right way using my reliable, repeatable system of:

Education (deep dive into your offer)
Exploration (target market research)
Execution (on time deliverables)

Plus, you won’t need to worry about those projects piling up, and deadlines hanging over your head like an anvil on shoestring.

They’ll just be…taken care of.

Website Copy
Emails
Newsletters
Blog
Social Media
Direct Mail
Donation Letters

Case Study

How one (1) donation letter helped a small-town nonprofit raise over $50,000...

Want to do some digging before reaching out? Hey, I get it. No harm, no foul. Here’s what you can do:

Enter in your email and I’ll send you a FREE copy of my case study breaking down the letter responsible for driving $55,000 + in donations.
Read it all the way through
Find something useful to apply to your own NPO or business.

You’d be making an excellent choice.

No pressure. No obligations. My hope is at the very least, it’s a helpful resource for you.

We respect your privacy. Unsubscribe at any time.

I would highly recommend Will - he wrote captivating copy for my agency website after another copywriter failed to produce more than just salesy, stagnant copy. The visuals he was able to create with copy were outstanding, and exactly what I was looking for!”

Will helped us draft email campaigns and social media post for our largest fundraiser of the year, our Annual Hoedown and Auction! With his help it was a great success, raising over $70K for our rescue efforts. Will has an "easy to follow" type of writing that was refreshing to read and resonated well with our supporters and followers. He is creative, relatable and is easy to communicate with! Will has prompt responses and does not waste any time. He asks all the right questions, does his research and delivers great content. We are very appreciative for his help!

If you're ready to increase your margins, connect with your audience, and focus on leaving a legacy for your family and community, let's start talking.

Work with me

Let me know a little bit about yourself, what type of writing you need, and what goals you have for your business. I’d be happy to chat and see if we’re a good fit.